Home Case studies Delivering personalised e-commerce logistics for a premium confectionery

FMCG

Delivering personalised e-commerce logistics for a premium confectionery

How advanced logistics and custom fulfilment enabled scalable product personalisation while maintaining strict quality and sustainability standards.

#Warehousing
#Our co-packing solutions
#Omnichannel
#Supply Chain Optimisation

The client

Our customer

Our client is a global manufacturer of premium confectionery products with a strong international presence and a fast-growing direct-to-consumer e-commerce channel. Its brand positioning is built on product quality, gift-oriented consumption, and a strong focus on customer experience.

Context

With the rapid expansion of e-commerce, the client aimed to introduce advanced product personalisation across its online store. Consumers could create their own chocolate gift boxes by selecting flavours, packaging formats and personalised elements such as greeting cards or printed messages.

While this new offering significantly improved customer experience, it also introduced operational challenges within the supply chain.

Key challenges included:

Managing highly customised orders with multiple packaging and product combinations
Maintaining strict temperature control and hygiene standards required for chocolate products
Scaling co-packing operations for seasonal products such as gift assortments and advent calendars
Managing large seasonal sales peaks without requiring additional capital investment
Ensuring logistics operations remained aligned with the company’s sustainability commitments

The objective was to create an integrated logistics model capable of combining e-commerce fulfilment, product customisation and co-packing within a scalable operational environment.

Our contribution

#Warehousing
#Our co-packing solutions
#Omnichannel
#Supply Chain Optimisation

We designed and implemented an integrated logistics solution combining warehousing, customisation and e-commerce fulfilment within a single logistics facility.

Dedicated e-commerce fulfilment area
We created a specialised fulfilment zone operating similarly to a retail picking environment, enabling rapid and precise preparation of personalised orders.
Advanced customisation management
Operational processes were developed to manage high levels of order variability, allowing customers to select from multiple packaging options, flavour combinations and personalisation elements such as greeting cards or printed messages.

Temperature-controlled logistics
To protect product quality, we implemented controlled storage environments and specialised packaging solutions. Cooling inserts ensure stable temperatures during delivery while preventing moisture penetration.
Industrialised co-packing operations
Automated filling and wrapping systems support efficient preparation of gift sets, seasonal assortments and mixed-flavour boxes while maintaining high operational accuracy.
Scalable operations during peak seasons
Our operational model combines flexible workforce management and scalable infrastructure to absorb significant seasonal demand without requiring additional investment from the client.
Sustainable logistics infrastructure
Operations are conducted in an energy-efficient logistics facility equipped with renewable energy production, supporting the client’s environmental objectives

Delivering a personalised customer experience:

Enhanced customer experience

Advanced product personalisation capabilities significantly improve the online shopping experience and strengthen customer engagement.
Guaranteed product integrity

Temperature-controlled storage and delivery solutions ensure delicate chocolate products maintain their quality throughout the supply chain.
Operational efficiency

Centralising warehousing, fulfilment and co-packing activities within one facility improves accuracy and streamlines operations.
Scalable seasonal operations

Flexible processes and automation allow the supply chain to absorb strong seasonal demand peaks without operational disruption.
Sustainability alignment

Operating from an energy-efficient facility with renewable energy production supports the client’s environmental commitments.

Key numbers

35+

personalisation options
1

integrated logistics hub
LEED

Gold certified logistics facility

Other customers success

See all our business cases

Transport

GRO24/7 | A Unicorn Marketplace

A fully digitalized end to end solution
Read the case study
Warehousing

FM Ready to Fulfill /FMCG

They offer high-quality care products, tested strollers and car seats for first trips, and a wide selection of trendy toys and clothing for babies and children. From stocked diapers to a fully equipped nursery, a lot of things come together – that’s why they pay special attention to family-friendly prices.
Read the case study
International Freight Services

Orchestrating global beauty logistics with a control tower

How a centralised Control Tower and digitalised logistics processes improved export coordination, delivery reliability and operational visibility for a global cosmetics leader.
Read the case study

Transport

GRO24/7 | A Unicorn Marketplace

A fully digitalized end to end solution
Read the case study
Warehousing

FM Ready to Fulfill /FMCG

They offer high-quality care products, tested strollers and car seats for first trips, and a wide selection of trendy toys and clothing for babies and children. From stocked diapers to a fully equipped nursery, a lot of things come together – that's why they pay special attention to family-friendly prices.
Read the case study
International Freight Services

Orchestrating global beauty logistics with a control tower

How a centralised Control Tower and digitalised logistics processes improved export coordination, delivery reliability and operational visibility for a global cosmetics leader.
Read the case study