Publications

Omnichannel Supply Chain: Crafting seamless customer journeys

Consumer behaviours are changing; they now demand a seamless shopping experience whether online or offline.

On February 20, 2024

Our latest white paper, “Omnichannel Supply Chain – Crafting seamless customer journeys“, dives deep into this shift, presenting compelling evidence that the integration of omnichannel supply chains is crucial for businesses striving to keep pace with market dynamics.

What’s inside our white paper:

Key Insight #1: While brick-and-mortar/offline sales currently lead the market, e-commerce is quickly gaining momentum.

Key Insight #2: Fully integrated supply chain for both e-commerce and offline sales is the future.

Key Insight #3: The drive for omnichannel strategies is fueled by a pressing need to cut down on logistics costs and ensure a steady supply of inventory.

Key Insight #4: Recruiting and educating employees present significant hurdles in the realm of omnichannel logistics.

Key Insight #5: A majority of retailers are turning to third-party logistics providers to facilitate their transition to omnichannel operations.

This white paper is more than just a read; it’s a resource packed with industry insights, pragmatic advice, experts’ interviews and forward-thinking approaches designed for business leaders, strategists, and innovators in retail.