Wella Company is one of the world’s leading beauty companies, comprising a family of iconic brands including Wella Professionals, O-P-I, ghd, Briogeo, Nioxin, Sebastian Professional and Clairol. Wella was founded in 1880 by Franz Stroher in the German city of Darmstadt. The company is present in more than 100 countries and its main goal is to inspire beauty professionals and consumers.
We have been working with our client for more than three years. The services we perform with Wella are: standard warehousing and APQ warehousing, transportation, ecommerce and reverse logistics. Similarly, our client demanded an added value in our services that would offer a more sustainable logistics and a high operational flexibility in line with the values of both companies. Within the sustainability strategy, Wella demanded:
Agility to handle commercial demands:
Strengthen your relationship with your customers
Reduce your logistics costs
Reduce your greenhouse gas emissions
Avoid unnecessary waste production
Hiring local staff
99.5%
positive results KPIs
5
shipping box sizes
100%
digitized invoices
-45%
cardboard usage
-40%
filler paper usage
6K
M2 dedicated
800
m2 APQ
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