Home Case studies Orchestrating global beauty logistics with a control tower
Beauty and Luxury

Orchestrating global beauty logistics with a control tower

How a centralised Control Tower and digitalised logistics processes improved export coordination, delivery reliability and operational visibility for a global cosmetics leader.

  • #International Freight Services
  • #Transport
  • #Supply Chain Optimisation

The client

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Our customer

Our client is a global beauty group with a strong international presence, operating across multiple markets and product categories including skincare, makeup and fragrances.

Operating in a highly competitive industry, the company relies on a complex international supply chain to support exports, distribution and retail operations worldwide

Context

Managing international export logistics across multiple markets created increasing operational complexity for the company.

The coordination of export flows, customs procedures and transport partners required collaboration across numerous stakeholders and systems. Ensuring reliable deliveries — including strict delivery dates and time slots — became a critical operational requirement.

Key challenges included:

  • Coordinating international exports and customs processes across multiple stakeholders
  • Ensuring reliable delivery schedules and service levels
  • Managing transport partners and freight forwarders efficiently
  • Reducing operational complexity and manual processes
  • Maintaining strict regulatory compliance across international shipments

The objective was to establish a centralised logistics orchestration model capable of improving visibility, efficiency and reliability across global export operations.

Our contribution

  • #International Freight Services
  • #Transport
  • #Supply Chain Optimisation

We implemented a 4PL Control Tower solution to centralise logistics management, digitise operational processes and optimise global transport coordination.

  • Centralised logistics orchestration
    The Control Tower acts as a single operational hub managing the entire order-to-delivery flow while providing a unified source of logistics information.

  • Digitalisation of export and customs processes
    Previously manual processes relying on emails, spreadsheets and paper documentation were replaced with a centralised digital platform improving accuracy, traceability and security.
  • Intelligent order management
    The system analyses real-time data on orders, transport capacity and delivery requirements to balance execution speed with shipment consolidation, reducing delivery times and transport costs.
  • Dynamic carrier optimisation
    Robotic Process Automation (RPA) collects and analyses large volumes of transport partner data, enabling more accurate carrier selection and improved operational efficiency.
  • Strategic supply chain visibility
    Customisable dashboards and performance indicators provide real-time visibility across logistics flows, enabling proactive monitoring and faster decision-making.

Driving efficiency across global beauty logistics:

  • Greater operational transparency

    The Control Tower centralises logistics data and creates a single, reliable source of information across export operations.

  • Improved delivery reliability

    Better coordination of shipments and transport partners ensures more consistent delivery schedules.

  • Higher operational productivity

    Automation and digitalisation significantly reduce manual tasks and operational errors.

  • Optimised transport decisions

    Advanced analytics and scenario analysis enable more efficient shipment planning and carrier selection.

  • Stronger supply chain governance

    Real-time KPIs and dashboards enable continuous performance monitoring and proactive supply chain optimisation.

Key numbers

  • 1

    centralised Control Tower platform

  • 4PL

    Centralised logistics orchestration managing export, customs and transport operations

  • RPA

    automated carrier data collection improving partner selection and performance monitoring.

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Empowering Beauty Supply Chains with greater visibility

Discover how Control Tower solutions can centralise logistics operations, optimise global exports and deliver full transparency across beauty supply chains.

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